The year 2015 witnessed the addition of another feather in the cap of Bin Hindi Group, when they launched their first foray into multi-brand electronics retail and distribution.
The division commenced business with the introduction of the European smartphone Yota Phone in the Bahrain Market. The first “always on” smartphone, with two full android functionality screens. With features like hands free messaging and email and a reading time of 100 hours, that is stress free for the eyes due to the glare-less e-ink screen, which is the best option for reading in sunlight.
When the world’s leading brand of IT & Telecom, Apple Inc. and the Bahrain’s leading name in retail & trading of IT & Telecom joined hands, it gave rise to a name –The Bin Hindi eZone. Apple’s brand equity in product quality and innovation is brought to the people of Bahrain through the reliable & trusted name of Bin Hindi eZone.
Diversification has become the cornerstone of developing economies across the globe and this principle is manifested in the various divisions that the group has set up over the years. Bin Hindi Group had set pioneering divisions to enhance partnerships with International brands. Introducing Bin Hindi eZone comes along with this diversified strategy pursued by Bin Hindi Group Management.
In 2020, Bin Hindi eZone became the sole distributer for Oppo in the Kingdom of Bahrain. Bin Hindi eZone was interested in introducing the Chinese brand to the island because of the amazing features with the competitive prices and is a leading manufacturer of smartphones, Oppo was the top smartphone brand in China in 2019 and was ranked No. 5 worldwide. Oppo was launched by CEO Cheng Mingyong in 2004, OPPO became China's largest smartphone manufacturer in a mere 12 years.